Esperienza Ferrari Champagne took place in Reims, France to visit Maison Ruinart.  Maison Ruinart is the first champagne house in history. In 1729 Nicolas Ruinart, a textile entrepreneur, began his career as a sparkling wine producer, an idea passed down from his Benedictine monk uncle Dom Ruinart. With the first bottles produced, he had the idea of giving them as gifts to his best customers. After the first few years of selling champagne and seeing its success, he left the textile business six years later to devote himself exclusively to the production and trade of this sparkling wine. Louis XVIII granted François Irénée Ruinart a title of nobility and emblazoned coats of arms, which have appeared on all Ruinart bottles ever since.

The alma mater of all Maison Ruinart champagnes is the Chardonnay variety from the Côte des Blancs and the Montagne de Reims. This grape of great aromatic freshness, luminosity and elegance, will offer all its expression after a parsimonious maturation in the cool shadows of the crayères. The non-vintage Ruinart Brut champagnes will remain for a period of three years, and 9 to 10 years for a Dom Ruinart.

During the trip, Ferrari clients were able to drive the roads of the French countryside, the birthplace and cradle of the world's most coveted drink. At the wheel of the Ferrari Roma, the new front mid-engined 2+ coupé from the Prancing Horse, it boasts elegant proportions and timeless design coupled with unsurpassed performance and handling. With its characteristic style and elegance, this car is a contemporary representation of the carefree and pleasurable lifestyle of Rome in the 1950s and 1960s.

It was two days of luxury and good taste.